‘AMR’ boils down to a systematic challenge-focused three-step approach which can be used in its entirety or in part, depending on the business need. Analysis. Marketing. Realisation. From insight to inspiration, within each step and across all three.
‘Challenge-focused’ means exactly that. Throughout each step it means asking questions, considering multiple viewpoints and challenging the accepted view to generate robust solutions which meet the business need.
Hover over the letters ‘AMR’ opposite and click through to find out more about each element of the AMR process.